Persuading friends and enemies

An election season like this one will get you talking. You may talk with family, friends, even strangers about what you think about your candidate or cause. Mary points to a diary on DailyKos that takes a stab at helping us all be more persuasive in our rhetoric. It is a tough, fairly academic read, but I highly recommend it. It reminds us that if we really want to persuade someone we should consider who they are and where they are coming from.