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March 5, 2009 | Vol. 2, No. 8 | ISSN: 1943-1457
Above the Fold
A weekly newsletter for the changing world of libraries, archives and museums

In this issue:

- Six Ways to Make Web 2.0 Work
- How to Keep Innovating
- Creative Disruption—Richard N. Foster's Innovation Recipe
- Leo Babauta on the Tao of Marketing
- Tim Brown: The Powerful Link Between Creativity and Play
- Introducing SpokenWord.org
- Exploring a 'Deep Web' that Google Can't Grasp

## Six Ways to Make Web 2.0 Work

McKinsey Quarterly • February 2009

Overcoming resistance to Web 2.0. In a recent survey, only 50% of executives were happy with their deployments of Web 2.0 tools. If your staff views Web 2.0 as just one more "to-do," check out these guidelines for unlocking participation.

I thought the list of management imperatives that encourage participation in these sorts of enterprise-based 2.0 tools was quite useful, e.g., what's in the workflow is what gets used. It's crucial not to be misled into thinking that you can simply paint hierarchical over with participatory and expect it to stick. [And since we've mentioned Web 2.0 again, I must recommend to you Bruce Sterling's wonderful rant on the topic that was captured in the Wired Blog but delivered to what must have been a surprised audience at Webstock 09 in New Zealand: "The web has to stop being a meringue frosting on the top of business, this make-do mélange of mashups and abstraction layers." And since I've mentioned Web 2.0 this often, I'll remind you that Dale Dougherty—who coined the term—was the keynote speaker at last year's RLG Partnership Annual Meeting. (Michalko)

## How to Keep Innovating

Business Week • February 18, 2009

Fight burnout with new passions. Patagonia founder Yvon Chouinard refers to himself as an "80% man"—when he masters a sport to about 80% of his potential, he moves on to another one, taking with him the insights he gained during the previous endeavor. And that helps keep his outlook fresh and his insights eclectic. This isn't about dilettantism, says Microsoft Research scientist Bill Buxton—it's about managing the balancing act between our professional lives and the passions that inspire us.

Frankly, reading this just made me feel vaguely guilty. Another set of things for me to do in order to be a better person. It's short. Perhaps you need to know how to be a better person? ; ) (Michalko)

## Creative Disruption—Richard N. Foster's Innovation Recipe

Forbes • February 15, 2009

What do sailing ships and libraries have in common? Read this article for the parable of creative destruction in the sailing ship industry and think about how we can take the initiative in making more digital content available to our patrons.

The parable mentioned above is at the heart of this very nice and thoughtful interview. It's not, however, a parable about making more digital content available. It's really about 'confirmation bias'—something that's rife in our world. (Michalko)

## Leo Babauta on the Tao of Marketing

Micro Persuasion • February 20, 2009

The zen of non-marketing. Author Leo Babauta (The Power of Less) says the best way to advertise these days is to find out what people want and give it to them—for free. We already do that, but could we be doing more? And would it make a difference?

Could I be a bit cranky this week? Yes, a bit. In a less cranky mood I'd acknowledge this as a business marketing guru jumping very hard in an effort to tilt the field towards a new perspective and aknowledging people's needs. In my current mood I thought less charitably. (Michalko)

## Tim Brown: The Powerful Link Between Creativity and Play

TED Conference • November 10, 2008

Design thinking and productive play. Watch this 27-minute presentation and hear IDEO designer Tim Brown's take on the powerful relationship between creative thinking and playful exploration, playful building and role play—the activities we enjoyed as kids turn out to be useful for designers. You'll come away with a new perspective on those corporate brainstorming sessions.

Worth watching. Save it for that Friday afternoon slump. Put on your headphones. It's a speech from the TED (Technology, Entertainment and Design) conference released on YouTube. In fact, there are lots of really wonderful talks from TED up on YouTube. Many thanks to the TED organizers. Virginia Heffernan in a recent NY Times Sunday Magazine article, Confessions of a TED Addict, pointed out a number of her favorites. A good starting place. One of our favorites is Blaise Aguera y Arcas: Photosynth demo. He showed off his early work that resulted in Photosynth at the 2005 RLG Annual Meeting. (Michalko)

## Introducing SpokenWord.org

Uncategorized • February 18, 2009

A funnel for your word streams. Check out this tool—currently in beta—designed to help you organize and manage your RSS feeds.

If you have this problem, you share it with John Udell. Good company. He has an answer. (Michalko)

## Exploring a 'Deep Web' that Google Can't Grasp

The New York Times • February 22, 2009

Out-Googling Google. A number of startups are working on ways to penetrate the Deep Web, creating algorithms capable of delving through millions of online databases. "Most search engines try to help you find a needle in a haystack," says Anand Rajaraman, co-founder of a Deep Web startup, "but what we're trying to do is help you explore the haystack."

One of the potential problem areas that interested us in Research about the emergence of large aggregations of digital text was the problem of deciding which big pile you might want to invest effort in exploring. The techniques described here look like they'd be extensible to that problem which scholars and future researchers will surely face. (Michalko)

News and Views

- Are Data Repositories the New Institutional Repositories?
- Tile and Organizational Evolution
- UK National Museums Get Creative
- One Big Index: Google Scholar in Google
- How Many Friends Have You Got?

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- RLG Programs 2009 Annual Partner Meeting, 1–3 June 2009 in Boston

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Above the Fold is a Web-based newsletter published by OCLC Programs and Research. It has been developed to serve a broad international readership from libraries, archives and museums. News items are supplied weekly under contract by Suzanne Douglas, Ibis Communications Inc. Programs and Research items are supplied by staff in RLG Programs and OCLC Research. Please send comments and questions about this or other issues to rlg@oclc.org.

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