# /programsandresearch/dss/breeding.htm

originally: http://www.oclc.org/programsandresearch/dss/breeding.htm

# Trends in Library Automation: Meeting the challenges of a new generation of library users

## Marshall Breeding

Director for Innovative Technologies and Research
Jean & Alexander Heard Library
Vanderbilt University

29 November 2006

9:00-9:30 a.m.
Coffee & Pastries

9:30-11:00 a.m.
Presentation and Q&A

OCLC Online Computer Library Center, Inc.
Smith Building—Board Room
6565 Kilgour Place (formerly Frantz Road)
Dublin, OH 43017-3395

### This presentation is free and open to the public. (Regular attendees—please note the changed venue at OCLC.)

Until now, the library automation business and technology trends have evolved at a leisurely pace. Today libraries face incredible challenges as non-library entities encroach into traditional library territory. Library users are more Web savvy than ever and have high expectations for information providers. We are in a time of urgent need to make rapid advances in library automation.

This presentation will explore the challenges libraries face in meeting the expectations of their users. Business perspectives on library systems will be discussed, and suggestions for industry and technology advances will be posed.

## Background information

Marshall Breeding is Director for Innovative Technologies and Research for the Jean and Alexander Heard Library at Vanderbilt University, where he began his library career and held several positions over the past 23 years. As Director, he provides assistance in developing the strategic directions and new initiatives of the libraries related to technology. In addition, Mr. Breeding serves as Executive Director and Chief Technical Officer of the Vanderbilt Television News Archive. Currently he authors a monthly column in "Computers in Libraries" and is a contributing editor for "Smart Libraries Newsletter" published by ALA TechSource, in addition to publishing several books and numerous articles during his career.

Marshall Breeding
http://staffweb.library.vanderbilt.edu/breeding/

John and Alexander Heard Library
http://www.library.vanderbilt.edu/

Television News Archive
http://tvnews.vanderbilt.edu/

You are welcome to attend this presentation. Registering in advance allows us to plan sufficient refreshments and to alert you if for any reason the lecture needs to be rescheduled. Advance registration is encouraged, but not required.

Please RSVP by emailing disbrowk@oclc.org or calling OCLC Research at (614) 764-6073 indicating your name, affiliation, and telephone number.

Distinguished Seminar Series lectures are available online as PowerPoint and MP3 files shortly after the lecture at http://www.oclc.org/research/dss/. Additional information about the Distinguished Seminar Series can also be found there.