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October 7, 2008 | Vol. 1, No. 6 | ISSN: 1943-1457
Above the Fold
A weekly newsletter for the changing world of libraries, archives and museums

In this issue:

- Shaping Strategy in a World of Constant Disruption
- 'Founders at Work' Chronicles the American Idols of Startups
- Welcome to Web 3.0
- The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies
- The Problem with T-Shirts
- Study: 93 Percent of Americans Want Companies to Have Presence on Social Media Sites

## Shaping Strategy in a World of Constant Disruption

Harvard Business Review • October 2008

What's the shape of your future? Disruptive innovation is making all the headlines, but a shaping strategy can accomplish just as much by mobilizing other players through incentives. And in the public service world, capitalizing on strategic relationships can go a long way toward building a better future with rewards for everyone.

Thinking about whether your organization has a 'shaping strategy'—and whether our domain of research libraries, archives or museums has one—crystallizes a challenge: we need one both at the local level and at the industry level. (Michalko)

## 'Founders at Work' Chronicles the American Idols of Startups

Knowledge@W.P. Carey • September 24, 2008

Lessons from successful startups apply to everyone: "Never, ever lose sight of what your customers want. Pay attention to their needs at all times. Keep a close watch on feedback and respond, respond, respond."

A book review that might substitute for reading the book—relevant to all those projects we launch hoping that one will be attractive enough to gain currency among our peers. (Michalko)

## Welcome to Web 3.0

American Journalism Review • August/September 2008

How do you keep users close to home in a Web 3.0 world? The promise of the Semantic Web is to provide context-rich search automatically, without human intervention, but how do you lure your readers back after they've left your site? One way is to turn your site into an information hub, connecting readers to interesting information while keeping them close to home.

Another take on the Semantic Web with some good mentions of technology that labels and connects—that's what we call data working harder. (Michalko)

## The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies

Harvard Business School Working Knowledge • September 22, 2008

Bridging the information silo gap. Whether your organization is small or large, the tendency is for people to communicate within their work units and at their own hierarchical level. How do you encourage better knowledge-sharing across the enterprise? (One clue: Hire more women.)

An informative interview that makes me think about the silos internal to our own organizations—think about all those reorganizations designed to get rid of the technical vs. public service silos or the curation vs. collecting silos. (That clue can't possibly refer to LAM institutions, can it?) (Michalko)

## The Problem with T-Shirts

The CEO Refresher • 2008

Vision is a lot more than a T-shirt slogan. In many organizations, coming up with a vision statement is mistaken for "vision." How do you make that vision come alive within your workforce? How do you inspire the passion that makes each worker's life meaningful?

This is worth it just for the anecdote that ends the brief article. "We work to create and maintain an environment that inspires greatness." Guess who said that? (Michalko)

## Study: 93 Percent of Americans Want Companies to Have Presence on Social Media Sites

ReadWriteWeb • September 26, 2008

Still on the fence about social networking? This survey shows a surprisingly large portion of the U.S. population is ready to seek out interactive services on a social media site, with more than half believing an organization is providing better service when it makes that possible.

This is really an article about desires customers have for support. This doesn't mean it needs to be built into the institutional portal, but it's worth considering where and how we should try to respond to this desire. (Michalko)

News and Views

- The need for copyright evidence
- Beyond the Silos of the LAMs
- WorldCat links to digitized content in Google Books

More news ››

Events

- SHARES Meeting, 17 October 2008 at Yale University in New Haven, CT
- RLG Programs 2008 European Partner Meeting, 5–6 November 2008 in Paris
- RLG Programs 2009 Annual Partner Meeting, 1–3 June 2009 in Boston

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OCLC Programs and Research advances exploration, innovation and community building for libraries, archives, and museums.
Above the Fold is a Web-based newsletter published by OCLC Programs and Research. It has been developed to serve a broad international readership from libraries, archives and museums. News items are supplied weekly under contract by Suzanne Douglas, Ibis Communications Inc. Programs and Research items are supplied by staff in RLG Programs and OCLC Research. Please send comments and questions about this or other issues to rlg@oclc.org.

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