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September 16, 2008 | Vol. 1, No. 3 | ISSN: 1943-1457
Above the Fold
A weekly newsletter for the changing world of libraries, archives and museums

In this issue:

- How to Chrome Your Industry
- Up Front and Personal
- Businesses Can't Hide from 2.0: A Look at 2.0's Impact Across Industries
- On Stupidity, Part 2: Exactly How Should We Teach the 'Digital Natives'?
- New E-Newspaper Reader Echoes Look of the Paper

## How to Chrome Your Industry

Harvard Business Publishing • September 4, 2008

Google's open-source Chrome browser is changing the face of competition. "The point of Chrome is to utterly explode the boundaries of yesterday's market—and let everyone compete to serve richer and more relevant ads across an open market for lightweight, remixable, low-cost apps distributed nearly frictionlessly."

Yet another article about that browser—however, the point here is not about the technology but about the extent to which Google is purposively building a "shared resource." We use that phrase to mean something else—perhaps we should be contemplating how we move the shared infrastructure we have from the edge to the core. (Michalko)

## Up Front and Personal

University Business • September 2008

Lessons on branding from the ivy tower. When was the last time you thought about how to market your organization? By controlling your communications and your relationships, you can reinforce that brand and leverage your patrons' networking skills.

Marketing the academy certainly happens and lots of institutions need to get better at it. In this case, reading the article and substituting "library" for "school" or "university" makes a good case that we need to work hard to move our brand identification beyond collections, i.e books. (Michalko)

## Businesses Can't Hide from 2.0: A Look at 2.0's Impact Across Industries

ReadWriteWeb • September 6, 2008

From Web 2.0 to Office 2.0 to Enterprise 2.0. Check out this comprehensive listing of 2.0 tools and technologies that can help boost productivity and keep you connected to your various online communities. There's something here for everyone.

The listing of Web 2.0 tools by industry is intriguing. What would our list look like? There's a good link at the end to a list of top ten tools for college students. We should know what they're using; our services should be in those places. (Michalko)

## On Stupidity, Part 2: Exactly How Should We Teach the 'Digital Natives'?

Chronicle of Higher Education • September 5, 2008

Meeting Gen Yers half-way. Even if their brains have been rewired by constant exposure to digital media, there are ways to reach out to "digital natives" and help them negotiate this latest cultural paradigm shift.

We're getting lots of these commentaries about the Web and digital media making people stupid ever since Nicholas Carr's article in the Atlantic Monthly (July/August 2008). Here the dissatisfaction comes from a professor worried about the impact on teaching not learning. (Michalko)

## New E-Newspaper Reader Echoes Look of the Paper

New York Times • September 8, 2008

Rethinking the newspaper rack. Check out the Plastic Logic e-reader, geared toward the specific needs of e-newspapers. It's more than twice as big as a Kindle and one-third as thick.

Okay. I just want one. Now. And I want to be able to write on it, rip things out and fold in my own things. (Michalko)

News and Views

- Using the WorldCat Search API webinar recording now available
- Late Summer Harvest: Fallen Fruit

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- SHARES Meeting, 17 October 2008 at Yale University in New Haven, CT
- RLG Programs 2008 European Partner Meeting, 5–6 November 2008 in Paris
- RLG Programs 2009 Annual Partner Meeting, 1–3 June 2009 in Boston

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Above the Fold is a Web-based newsletter published by OCLC Programs and Research. It has been developed to serve a broad international readership from libraries, archives and museums. News items are supplied weekly under contract by Suzanne Douglas, Ibis Communications Inc. Programs and Research items are supplied by staff in RLG Programs and OCLC Research. Please send comments and questions about this or other issues to rlg@oclc.org.

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