/ 3 March 2009

Next week Southwest Airlines will start flying from the Twin Cities. That should stir things up a bit. And today 37 signals points out that part of how they succeed is by constraining themselves.

It offers flights only to select cities, no seating class distinctions, a simple pricing structure, a bare-bones frequent flier program, no meal service, etc.

Creativity from constraints. A theme of mine.

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