An election season like this one will get you talking. You may talk with family, friends, even strangers about what you think about your candidate or cause. Mary points to a diary on DailyKos that takes a stab at helping us all be more persuasive in our rhetoric. It is a tough, fairly academic read, but I highly recommend it. It reminds us that if we really want to persuade someone we should consider who they are and where they are coming from.